Why We Are Different?
Our training style is different to anywhere else in the area. We have taken a variety of elements from all different training styles and modalities m and have developed our own style. We are functional fitness like you’ve never seen before – come and see for yourself!
People, make a place special. People are the reason you want to come back. SW18 is more than just somewhere to work out. This is a shared space where people are made to feel comfortable and become part of a community.
Fun Through Fitness
Fitness should be fun no matter what! Your ability, experience or age should play no part in the amount of fun you have when exercising. Our mission is to make achieving your goals fun and exciting whatever they may be.
We want to give you the tools so that you can take control. So that you move better, eat better and feel better.
Meet The Team
Alex is a great all-rounder when it comes to sport and fitness. Rugby has always been his greatest passion – both playing and coaching – but having spent seasons as a ski instructor, working as a lifeguard and playing a number of sports he has a really wide range of experience. Having had a career in teaching both in the UK and Internationally, he has the perfect background to understand the needs of a variety of clients and their fitness expectations with the ability to deliver training and coaching with clear and concise understanding. Alex has a degree in Sports Management and takes the lead in running SW18 CrossFit. He is a qualified Level 3 Personal Trainer and CrossFit Level 1 Coach.
Rory is an ex-professional rugby player, with 7 years at Leicester Tigers and Nottingham rugby clubs. Throughout this time, he has worked with top class strength and conditioning coaches, learning a range of techniques and coaching styles to develop athletic potential. He has a degree in Strength & Conditioning Science and has coaching experience with both professional team sports as well as individual athletes in football, athletics, badminton and rugby. In addition to his coaching experience, he has also built a successful personal training business which has been running for 5 years, with the sole aim of delivering professional coaching to meet the needs of all his clients.
Josh has been Coaching and Personal Training people since 2011 and has experience both training groups and individuals in a variety of different disciplines. He loves a challenge and gets very competitive in most things he does which is why he loves a class with a competitive twist. Professionally Josh has gained many qualifications starting with a degree in Sports Science. He is always learning and since graduating has not stopped gaining knowledge from Posture Assessment, Corrective Exercise, Kettlebells and Sports Massage. Hi next venture is to attain a Masters in Sports Therapy. You’ll always find him with a smile on his face while pushing you in a class or training session.
Claire’s brings the female touch to our coaching line up – but she won’t go easy on you!With a mixed sports background, having played hockey, cricket and rugby to a high level; Claire’s Crossfit journey started in 2016 as a complete newbie to weightlifting following a health scare. She loves the physical and mental challenges CrossFit brings out in us all, showing your strengths and weakness and supports anyone that wants to join the Crossfit community.Before choosing a career in fitness, Claire sold houses for a living; so it’s no surprise she’ll always find a way to convince you to give that little bit more than you were planning on giving in your sessions.She has a degree in Sport and physical activity and also runs her female only personal training business from the gym.
Simon is a Physiotherapist with strong passion for sports performance, injury reduction and helping people to become the best physical version of themselves. Simon works with Richmond FC men’s and women’s rugby teams. Simon has previously worked with Esher RFC, Nigerian XVs and 7’s, Samurai International 7’s, as well as on an individual basis with semi-professional hockey player, triathletes and professional rowers. Simon’ philosophy is based on function first with a variety of training to ensure that the body can react and adapt to any challenges that are thrown at it.
Jordan has joined the coaching team and is another great addition to the SW18 team. Having played rugby 7s for New Zealand and most recently Richmond RFC. He is well qualified having trained and worked at the highest level for a number of years.